In celebration of National DMV Appreciation Month, WRTC and Donate Life DC stopped by the Southwest Service Center to thank DC Department of Motor Vehicles (DC DMV) employees for asking customers if they would like to register to be organ, eye and tissue donors.
During our visit, we recognized DC DMV Director Gabriel Robinson as a 2020 Donate Life America DMV Innovation Award winner. Robinson was nominated and selected for the award for his efforts to find new and engaging ways to help save lives.
Under his direction, the DC DMV has installed Donate Life murals incorporating the local themes of cherry blossoms and baseball. DMV customers were invited to place a cherry blossom or baseball on the murals if they registered to be an organ donor that day, or contributed to the DC DMV Financial Organ Donation and Education Fund.
The mural initiative has increased customer interactions and donor designation rates. The DC DMV serves approximately 3,000 customers each day and donor designation registrations have increased from 37 percent to 42 percent in the past three years. In addition, the DC DMV has raised a record $61,000 for donation education programs in 2020.